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GUEST COLUMNS

Expert Perspectives on Current Trends

April 2024
Whispers of Elegance

Sonia pursued her technological studies with a Bachelor’s degree in IT but soon realized her heart lay in the realm of arts and creativity. Driven by the belief that one should harness one’s abilities to reach their fullest potential, Sonia stepped out of her comfort zone to pursue entrepreneurship. In 2017, she founded her venture, Elevate Interiors, specializing in bespoke interior design services. Sonia forges personal connections with clients, meticulously understanding their lifestyles and preferences to craft tailored design solutions. Her design philosophy emphasizes the balance between quality and cost, recognizing the ongoing dynamic in the industry. She prioritizes easy maintenance, efficient space utilization, and meeting clients’ specific requirements. Sonia advises aspiring architects to understand that it is essential to maintain constant engagement with clients and vendors, stay attuned to evolving needs, and embrace challenges while staying ahead with innovative materials and strategies.   Speaking of her latest project, ‘Whispers

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Ragam

Swetha, a graduate of JNAFU Hyderabad, embarked on her professional journey by apprenticing under a distinguished architect in Hyderabad for two years. In 2018, she took the bold step of founding her firm, Studio Vriksh. Initially focused on F&B ventures, the firm has since expanded its scope to encompass international schools, residential projects, and restaurants, among others. Swetha’s passion lies in the fusion of art and science, a driving force that guides her work. Rather than succumbing to transient trends, she is dedicated to creating designs imbued with timeless appeal and functionality. In her approach to sustainability, Swetha prioritizes sourcing locally within a 10 to 20 kilo meter radius and collaborating with regional vendors, all while striving to minimize waste. Despite the inherent obstacles to promoting sustainability within the industry, such as higher costs and supply chain complexities, Studio Vriksh remains steadfast in its commitment to these principles.   Swetha’s

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Tara

Ruchika holds a Master’s degree in Advertising and Marketing from Leeds University, UK, and later pursued designing at Hamstech, where she excelled. In 2020, she partnered with Shaily to establish The Design Street, focusing on comprehensive space design and functionality. They believe aesthetics must align with practicality, ensuring spaces are not only beautiful but also functional and comfortable. Their approach emphasizes understanding each client’s personality to tailor designs accordingly. For aspiring designers, they advocate hands-on experience, emphasizing the importance of fieldwork and collaboration with vendors. Their recent project, a four-bedroom apartment in Trendset Jayabheri, Hitec City, was for a couple from Odisha who sought to infuse Indian culture while maintaining simplicity and easy maintenance. Arches in the passages added character, while matte- finished tiles minimized upkeep. Customized elements, from laminated wooden flooring in the bedrooms to minimalistic furniture, reflected the clients’ preferences. Every detail, including rugs and furniture, was tailored

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Whispers of Elegance

Sonia pursued her technological studies with a Bachelor’s degree in IT but soon realized her heart lay in the realm of arts and creativity. Driven

Read More »
Ragam

Swetha, a graduate of JNAFU Hyderabad, embarked on her professional journey by apprenticing under a distinguished architect in Hyderabad for two years. In 2018, she

Read More »
Tara

Ruchika holds a Master’s degree in Advertising and Marketing from Leeds University, UK, and later pursued designing at Hamstech, where she excelled. In 2020, she

Read More »
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