Parametric design is a design method that uses mathematical formulas and algorithms to create intricate, adaptable, and customizable designs based on parameters such as shape, size, texture, and material. It enables designers to make changes and modifications to a design based on different factors like cost and material a vailability, resulting in highly adaptable designs tailored to specific needs. Parametric design can add value to a property by creating visually stunning and functional interior spaces, optimizing construction time and costs, and
tailoring the design to the occupant’s needs.

Parametric design is not a new concept and has been applied in different areas like engineering, product design, and architecture for many years. Nevertheless, with the progress of technology, it has become more accessible and increasingly adopted in the interior design industry. Currently, it is gaining more attention and popularity in the field, and credit goes to the skilled duo Sonali Jaiswal and Gajender Kumar Sharma of SOGA Design Studio.

SOGA Design Studio, located in Gurugram, India, offers innovative and artistic parametric design solutions, incorporating futuristic approaches and the latest technologies. Their expertise lies in parametric and computational design, traditional art, 3D printing, fabrication, and installation. Their services cater to architects and designers in India and internationally, specializing in sculptures, art installations, architectural facades, furniture, kinetic art, and other architectural elements.

Co-founded by Parametric & Computational Designers with an Artistic vision, Sonali Jaiswal and Gajender Kumar Sharma, the duo started their journey in Singapore before venturing into the Indian market. With India’s rich tradition in architecture and design, they see enormous potential for their expertise in parametric and
computational design. SOGA Design Studio is a professional and innovative firm with a talented team of designers that combines creativity and technology to produce exceptional designs while optimizing fabrication and installation time for their clients.

In this edition, we present some of the remarkable works of this talented duo.

“Dheer" – a hanging installation at Anardana

The art installation “Dheer" at Anardana embodies the calm and cooperative spirit of the team towards guests. Comprising 1000 brass shape utensils “Lota," it symbolizes unity and the craving for liberty. Like the soothing ambiance and refreshing food, it allows guests to enjoy joyous moments with ease, reflecting the basic human necessities of food and water. The sculpture takes us back to an earlier civilization when “Lota" was a prominent source for water consumption, establishing an earthy connection with the place.

Anardana Project, Gurugram

Metaland – Luxurious reception table inspired by the auspicious form of Shankh

The reception table, called CONCH, takes inspiration from the auspicious form of Shankh, representing the shape and form of shells found in nature. It creates a positive aura and a unique design style. Our team worked closely with the client’s vision to create a luxurious and dynamic piece that captivates the viewer.

Client Name: Metaguise

A timeless tribute to the legacy of Mahatma Gandhi

“A man is but a product of his thoughts. What he thinks he becomes.” – Mahatma Gandhi

Amidst the fast-paced technological age, this sculpture of Mahatma Gandhi makes you pause and take a moment to pay homage to a legend through the medium of sculpture art. This sculpture is crafted from metal and stands at a height of 6 feet.

Mahatma Gandhi Sculpture, Mumbai

Fluidic motion captured in metal –
A celebration of Kuchipudi

The free-standing sculpture is inspired by the female posture of Kuchipudi, a popular traditional dance form in India. It is designed to inspire and celebrate the beauty of this intangible heritage. Kuchipudi emphasizes the importance of every part of the body and is known for its fluidic motion, which is depicted in the sculpture to enhance the beauty of the dance form.

In stark contrast to this dancing image is a SS sculpture of a Yogi sitting still in meditation.

IIID, Hyderabad

BALI: The most powerful

The sculpture portrays an abstract human figure lifting a staircase, symbolizing the idea of overcoming obstacles and achieving progress. It conveys a sense of power and determination as the figure is depicted as being determined to climb up the stairs. Made of wood, the sculpture is a beautiful piece of art, showcasing strength and resilience.

KSR Villa, Hyderabad

Organic and Harmonious -A seamless furniture design for all ages

The bench is crafted to imitate fluid and organic shapes using smooth and curvy lines, resulting in an almost uninterrupted flow from end to end. With a backrest following a sin wave, the furniture features side sittings. Additionally, the corner seating element is designed in a radial form, utilizing three different rafters without disrupting the harmony. Furthermore, the individual chairs are inspired by an international artist and tailored to meet Indian sitting standards.

Infinite Mode – Business Lounge, Hyderabad